In this post, I would like to present my analysis on Wonderla Holidays Limited, which is currently an operator of three theme parks in India. I hope the readers would find my work useful.
Understanding the Theme park Industry
Theme parks offer thrill and entertainment to patrons across age groups through a variety of dry and wet rides and other such engaging experiences. Naturally, visiting a theme park being a leisurely activity, demand for theme parks hinges upon discretionary spending of the population. It is widely anticipated that the quantum of discretionary spending in India wound go up enormously in the coming few decades on account of rising prosperity and the demographic structure of Indian population.
Indeed, reports corroborate this idea in the context of the theme park industry. The size of the global theme park industry was Rs. 2.66 trillion in 2016. In comparison, Indian industry measured just Rs. 29.3 billion (almost 1/90 th of the global industry). This looks minuscule when looked at in conjunction with the fact that every sixth human being is Indian! While making such comparisons, we should be aware of the fact that foreign geographies differ drastically from India in terms of infrastructure standards, spending power, size of investments, and regulatory environment. However,directionally I do believe that the industry should grow at a fast clip in the next decade or so.